22nd July:

1. Offer 1 goes live at 12am. (Half price brownies with a cake purchase)
2. Website popup will be made active at 10am.
   1. Discount automatically applied if they become a member of the club
3. Newsletter offer 1 will sent out at the same time.
   1. Sent to all customers in the main email list.
4. Push notification to be sent to those with wallets.
   1. Mostly store customers. Offers not available to stores (days 2, 5, 7) will not be pushed.
5. Homepage will have a banner half way down the homepage linking to the 20th Birthday Landing page.
6. Homepage takeover: 22nd July
   1. The homepage will have the birthday takeover theme on 22nd July alongside the first delivery of the products and birthday push. 

OFFERS:

Starting 22nd July, one offer each day. 
Each offer last 24 hours ONLY. 
Offers end 31st July. 

For stores: Each offer will be available as an offer via a button on POS excuding offers not applicable to stores.